HD GURU reports that Geek Squad is offering to “sync your 3-D glasses for an amazing experience” with a newly-purchased 3D TV from Best Buy.  The problem is that there is no such thing as synchronizing 3-D glasses: they sync automatically.

HD GURU called 3 Best Buy stores to confirm that each employee did receive training on 3-D TVs and installation services, but when quizzed about how the syncing service worked, three different answers were given:

Blue shirt one said the glasses need to be synced with the Blu-ray player. The second geek referred to the 3D glasses needing to sync to the player via the USB port within the glasses, an impossible feat as there is no USB port on the glasses. The third stated the need to acquire the glasses’ IP address to sync with the Blu-ray player. There is no IP address for 3D glasses; they have no connectivity to the Internet or network. The Samsung battery powered glasses “sync” to the 3D content wirelessly via an infra-red pulse emitted by the TV.

You can read the full article here.

In the interest of not appearing petty by bringing this bogus Geek Squad offering to light, PCS would like to reiterate that we do not view Geek Squad as competition. PCS is technology-oriented, customer service-oriented, and above all,  trust-oriented.  Outside of the horror stories that surround Geek Squad’s technicians,  they have consistently proven that their first priority is to “sell the cure before addressing the disease.”

Since PCS does not operate in this manner, then there is no comparison and therefore, no competition.